Silver Base Group introduced its self-managed e-commerce platform “Pinhui 001” at www.pinhui001.com as online image store, providing one-stop sales services from distribution to logistics.
The mobile APP of “Pin Hui 001” was officially launched, which marked an important step in the development of e-commence business. The Group also proactively explored other cooperation possibilities with other sizable online platforms in terms of online commerce. The enhanced cooperation with Jingdong Mall, T-mall, Vanguard and Amazon accelerated the Group’s e-commerce business development.
The Group officially launched “Internet + Strategy” to enhance the online and offline interaction through the diversified online sales platforms and foster online and offline integration in order to expand the sales network and improve services.
In the same year, the Group cooperated with Shunfeng Heike, an online and offline e-commerce platform operating under S.F. Express, following by other mainstream shopping platforms, namely Jingdong Mall and Yihaodian.
The Group’s sales platforms extended to TV shopping in cooperation with more than 10 famous TV shopping channels established.
The Group announced a strategic investment in Zhongjiu Shidai Winery (Beijing) Co., Ltd. to further expand its e-marketing channel and e-commerce market by making good use of “Zhong Jiu Wang” (www.zhongjiu.cn), the first winery O2O platform in China, in order to form a business model of “Offline Chain Store + Moving E-commerce + Open Platform + Group Buying and Distribution”.
Silver Base Group was awarded the distributorship of Kweichow Moutai in Poland, Hungary, the Czech Republic, Slovakia and Bulgaria, building its distribution capability in East Europe. In the same year, the Group launched 8 new middle and low end baijiu products jointly developed with Guizhou Yaxi Cellar to explore a wider market, and became the exclusive distributor of products under Red Fen Shijia series, as well as 8 products under Kweichow Moutai.
Silver Base Group successfully won the exclusive distribution right for a product under Guo Bao Daquanyuan produced by Jilin Daquanyuan in China. The wine brewing technique used by Jilin Daquanyuan was inscribed onto the national list of Intangible Cultural Heritage by the State Council in June 2008, making Jilin Daquanyuan the only bajiu brewing corporation with national intangible cultural heritage in Jilin Province.
E-commerce era began——Silver Base Group had leveraged its distribution network to plan, prepare and develop e-commerce.
Silver Base Group successfully won the global principal exclusive distributorship for 55% alcoholic content 40-year Qinghua Fen Wine and 55% alcoholic content Classic Guocang Fen Wine of Shanxi Xinghua Cun Fen Wine. Fen Wine was recognized as one of the top four Chinese wine.
Upholding its philosophy to remain innovative, Silver Base Group participated in a 2-year discussion with Luzhou Laojiao and assisted it in developing a new product with 43% alcoholic content under the bestselling “National Cellar 1573” series, making Luzhou Laojiao a more comprehensive brand with larger variety of products. A 10-year exclusive distribution right was hence given to the Group.
After a 3-year discussion, Silver Base Group successfully won the global exclusive distribution right of Yongfu Jianjiu, a soy-flavored Chinese liquor developed by Wuliangye Group with 10-year length product development. Despite the fierce competition with other distributors for the distributorship, Silver Base Group successfully satisfied all the stringent requirements raised by Wuliangye Group by showing its healthy and strong financial position, extensive distribution network, global experience and strong brand building ability. Yongfu Jiangjiu, being recognized by the top selected baijiu tasting panel in China, would be one of the most important product for both Wuliangye Group and Silver Base Group in coming years.
Silver Base Group started listing on the main board of Hong Kong Stock Exchange.
The day of 8th April, 2009 marked the milestone of Silver Base Group’s 12 years of development. Silver Base Group successfully raised equity capital of HKD 1,035 million through initial public offering on the Stock Exchange of Hong Kong. The company’s shares were well perceived by the investors with 44 times of oversubscription in the Hong Kong Public Offering Tranche.
The Group expanded into fine and premium wine market on a strategical basis. Leveraging on the existing distribution network, Silver Base Group successfully rode on the booming wine market in China. Wineries of 11 leading wine producing countries, be them “old world” or “new world”, were excited to establish partnership with Silver Base Group to enter the China market.
Among the existing Wuliangye liquors of alcoholic content of 39%, 52% and 68%, Silver Base Group, after an extensive market research, spotted the market potential of 40% products with its exceptional insight. The Group proposed Wuliangye Group to produce a new product and engaged in the whole campaign from nationwide marketing, packaging to product development.
Given its extraordinary performance in the past years, Silver Base Group was granted a 10-year exclusive distribution right of Wuliangye with 68% alcoholic content, a well-defined luxury product, in China.
The Group entered the whisky market and was awarded an exclusive distribution right of Dimple Whisky in duty-paid market in China (other than certain outlets). Dimple Whisky is produced by Scotland’s oldest Scotch whisky distiller, known as Haig, and 12-year, 15-year and 18-year old whisky are available. In the following year, the Group was also awarded the exclusive right of Dimple Whisky in duty-free market in China (other than certain outlets).
The Group awarded the 15-year exclusive distribution right of Hongtashan Premium Series
The Group successfully awarded the principal
After years of distribution channels development and marketing activities
The Group awarded the first non-exclusive distributorship of the Wuliangye Brand Series for the Southeast Asian market (Singapore, Malaysia, Thailand, Philippines and Indonesia) and adopted long term strategies focusing on brand and channels development, as well as marketing activities, which gradually transformed from a trading company to a value-added distributor in alcoholic beverage industry.
Mr. Liang Guoxing, founder of Silver Base Group, engaged business with Wuliangye Group. Within the same year, relevant authority relaxed the pricing restrictions on Chinese liquors. Since then, the prices of Chinese liquors have increased.
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